Illustration Style Rebranding
Project Name
Illustration Style Rebranding
Project Type
Illustration / Brand Development
Role & Responsibilities
Visual Designer / Illustration
Timeline
2020
Industry Dive's Design grew from a team of 5 to 10+ designers since I joined, with multiple personas creating the brand's editorial imagery. I created an Illustration Style Guide that establishes clear standards for elements like color, shapes, and character design to maintain consistency in our brand's visual communication. This refined, unique visual identity resulted in reinforcing Industry Dive's brand personality — professional, insightful and authoritative.
Enhance the brand's illustration identity by developing clear, unified standards, ensuring visual consistency across our wide range of publications
Image 1: Picture of me leading the style guide critique (image credit to Taylor McKnight)
Image 2: Color scheme exploration by team members using an illustration I had created for SmartCitiesDive.com (image credit to Danielle Ternes)
Image 3: Finished Illustration Style Guide
The new illustration style helped the editorial contents become instantly recognizable to readers while maintaining a unified look and feel across all formats and channels.
